WSI We Simplify the Internet

WSI Digital Marketing of CT Blog

Specialty Lamp Manufacturer Engages WSI | Local SEO Company

Posted by Paula E Sanderson, MS, MBA, EdS on Feb 12, 2015 12:48:57 PM

Leading Specialty Lamp Manufacturer Engages WSI for SEO Implementation

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent, and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications.

Read More

Topics: SEO Search Engine Optimization, WSI SEO Engagements

Smart Goals Template | Local SEO Services

Posted by Paula E Sanderson, MS, MBA, EdS on Jan 27, 2015 8:20:00 PM

Digital Marketing Goal #1:

Improving SEO Ranking for Important Keywords

With the new year, it's important to reflect on last's year's progress and determine digital marketing goals to meet your business goals.  Setting goals for your digital marketing strategy will be your guide to deciding where to focus your marketing dollars and efforts.  If improving your search rankings organically and bringing qualified visitors to your website is a high priority, then this blog is for you. 

Many companies we’ve worked with continue to use traditional SEO (Search Engine Optimization) practices without considering the latest Google search engine algorithm changes and they struggle to get their rankings up in the search engine results.  

Read More

Topics: SEO Search Engine Optimization

Search Engine Optimization Rule #Five | Local SEO Service

Posted by Paula E Sanderson, MS, MBA, EdS on Dec 7, 2014 9:24:00 PM

It's difficult to improve on your digital marketing strategy if you don't know how effective your current program is and whether there are gaps and missing pieces.  Rule #Five: evaluate the components of your comprehensive digital strategy and develop a plan to address the gaps with the help of a local SEO service company.  This includes:

Read More

Topics: SEO Search Engine Optimization

Search Engine Optimization Rule #Four | Local SEO Marketing

Posted by Paula E Sanderson, MS, MBA, EdS on Dec 6, 2014 9:19:00 PM

Is your website mobile friendly?  Rule #Four is to understand how your website appears to mobile users.  If you have access to a visitor tracking program such as Google Analytics, it's time to look at these numbers to see how your mobile visitors are doing when they visit your site.  For example, what is the bounce rate?  How many mobile visitors compared to desktop visitors?  

If you don't have Google Analytics or other tracking program installed on your site, now is the time to do it so you can monitor activity and adjust your digital strategy accordingly.  You can also bring up your site on a mobile phone and see what the experience is like.  Having a good mobile strategy is also important for local search so your customers find you easily and can call you directly from their phones.  We are a local SEO marketing company in Connecticut and specialize in local SEO in addition to national and e-commerce SEO.

Read More

Topics: SEO Search Engine Optimization

Search Engine Optimization Rule #Three | Local SEO Services

Posted by Paula E Sanderson, MS, MBA, EdS on Dec 1, 2014 7:34:00 PM

best-local-seo-companyIf you read SEO rule #2 in the previous blog post, you know that value-based content marketig is NOT writing pages just for search engines.  The challenge is to define a content plan and strategy that will provide valuable content for your business and for your customers.  Search engine optimization rule # three is that foundational SEO is more important than ever and engaging with a local SEO services company will help you achieve your goals.  We define foundational SEO as Adaptive SEO which addresses all aspects of an effective website that is both optimized for search engines and for human visitors.

Read More

Topics: SEO Search Engine Optimization

Search Engine Optimization Rule Two | Local Internet Marketing Company

Posted by Paula E Sanderson, MS, MBA, EdS on Nov 28, 2014 7:19:00 PM

best-local-seo-companyGoogle has introduced in the last couple of years two major updates to their search engine algorithms called Panda and Penguin.  Cute names but produced devastating effects to search rankings.  With these updates, Google redefined the way they rate good quality work on the web.  Basically, Google wants websites to provide in-depth, high quality content that users will benefit from reading.  Besides great relevant content, links were addressed in these updates and if you obtained links from low quality sources, your rankings were negatively impacted.  Nothing is more relevant than the following from Google:

Read More

Topics: SEO Search Engine Optimization

Search Engine Optimization Rule #One | Best Local SEO Company

Posted by Paula E Sanderson, MS, MBA, EdS on Nov 24, 2014 6:24:00 PM

best-local-seo-companySearch marketing is a significant driver of leads and business expansion now more than ever and if done right, can provide companies with new business that they would not have gotten without it.  Learn about SEO best practices from the best local SEO company.

The return on investment with well-done Search Engine Optimization is easily shown with case study after case study from WSI internet consultants.  Like anything, if it's done poorly or done by amatuers, the results can have negative impact on your search rankings and your business which is why you want to make sure you invest in SEO from the best local SEO company.  

We know that each case is unique, why the approach to search is not cookie-cutter, and we always customize our strategy for the needs of the business.  (WSI refers to this approach as Adaptive SEO

Read More

Topics: SEO Search Engine Optimization

Welcome to the WSI Digital Marketing of CT Blog

Site, Search, Social, Mobile

Come back often for lots of educational materials such as e-books, marketing kits, webinars, and many valuable training materials to help you with your digital marketing presence.  

Our products and services include:

  • Responsive Websites
  • Adaptive Search Engine Optimization
  • Paid Advertising including Remarketing
  • Social Media Programs
  • Mobile Marketing Strategy

Subscribe to Email Updates

Recent Posts

Schedule Digital Marketing Consultation