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WSI Digital Marketing of CT Blog

Paula E Sanderson, MS, MBA, EdS

Recent Posts

How WSI Helps with Responsive Website Design

Posted by Paula E Sanderson, MS, MBA, EdS on Feb 20, 2015 2:35:31 PM

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Topics: Web Site Essentials

Specialty Lamp Manufacturer Engages WSI | Local SEO Company

Posted by Paula E Sanderson, MS, MBA, EdS on Feb 12, 2015 12:48:57 PM

Leading Specialty Lamp Manufacturer Engages WSI for SEO Implementation

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent, and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications.

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Topics: SEO Search Engine Optimization, WSI SEO Engagements

WSI digital marketing consultant in a book

Posted by Paula E Sanderson, MS, MBA, EdS on Feb 3, 2015 8:36:00 PM

WSI Digital Marketing

WSI wrote the book on digital marketing!  Seriously, we did and it gives the fundamentals of everything businesses need to know about online marketing. It’s called Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing.

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Topics: Marketing Education

Webinar: Gain a Competitive Advantage | WSI Digital Marketing Agency

Posted by Paula E Sanderson, MS, MBA, EdS on Feb 3, 2015 5:25:00 PM

Welcome back to WSI's Digital Power Hour webinar series!  Last year, we brought you 11 digital marketing webinars that provided high-level overviews of specific tactics. In 2015, we'll take a deeper dive into some of the more complex issues of the digital world. All told, there will be 5 webinar sessions, which are scheduled for every second month (beginning with February).

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Topics: Marketing Education

Looking for a Digital Marketing Consultant?

Posted by Paula E Sanderson, MS, MBA, EdS on Feb 3, 2015 11:57:02 AM

What does a digital marketing consultant do?

A Digital Marketing Consultant is also known as an Internet or Online Marketing Consultant. We are hired in many cases to develop and implement the overall digital strategy to meet the business goals defined to market a company's services and products in the online environment.  We utilize proven methodologies across the entire digital landscape such as inbound marketing, social media, web analytics, e-mail marketing, search engine optimization, mobile marketing, responsive web design, and others.  One of our overarching goals as a digital marketing consultant is to implement strategies that will drive leads and sales for the client and show a ROI for their digital marketing spend.

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Topics: Marketing Education

WSI Retained for Additional SEO Services by Rabin Worldwide

Posted by Paula E Sanderson, MS, MBA, EdS on Jan 30, 2015 8:34:00 PM

WSI Additional SEO Services Retained by Rabin Worldwide

Rabin Worldwide offers their clients a wide range of services.  In addition to being industrial liquidators Rabin specializes in providing companies with expert asset valuation, asset-based financing and comprehensive commercial real estate investment and management services. Rabin is headquartered in San Francisco with a European subsidiary office in Manchester, United Kingdom.

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Topics: WSI SEO Engagements

7 Digital Stats To Use With Our SMART Goals Template

Posted by Paula E Sanderson, MS, MBA, EdS on Jan 29, 2015 10:00:00 AM

7 Digital Stats to Leave You Pondering

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Topics: Marketing Education

WSI Podcast Series complements SMART Goals Template

Posted by Paula E Sanderson, MS, MBA, EdS on Jan 28, 2015 11:00:00 AM

WSI DIGITAL INSIDER SERIES EP 01: DIGITAL MARKETING STRATEGIES WITH DAN MONAGHAN

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Topics: Marketing Education

Smart Goals Template | Local SEO Services

Posted by Paula E Sanderson, MS, MBA, EdS on Jan 27, 2015 8:20:00 PM

Digital Marketing Goal #1:

Improving SEO Ranking for Important Keywords

With the new year, it's important to reflect on last's year's progress and determine digital marketing goals to meet your business goals.  Setting goals for your digital marketing strategy will be your guide to deciding where to focus your marketing dollars and efforts.  If improving your search rankings organically and bringing qualified visitors to your website is a high priority, then this blog is for you. 

Many companies we’ve worked with continue to use traditional SEO (Search Engine Optimization) practices without considering the latest Google search engine algorithm changes and they struggle to get their rankings up in the search engine results.  

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Topics: SEO Search Engine Optimization

WSI Completes OnPage SEO for Controlgo for Condominium Services

Posted by Paula E Sanderson, MS, MBA, EdS on Jan 12, 2015 8:50:00 PM

Controlgo is an established company located in Lisbon, Portugal, specialized in Financial Services, such as Credit Control, Debt Services and Condominium Services.

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Topics: WSI SEO Engagements

Welcome to the WSI Digital Marketing of CT Blog

Site, Search, Social, Mobile

Come back often for lots of educational materials such as e-books, marketing kits, webinars, and many valuable training materials to help you with your digital marketing presence.  

Our products and services include:

  • Responsive Websites
  • Adaptive Search Engine Optimization
  • Paid Advertising including Remarketing
  • Social Media Programs
  • Mobile Marketing Strategy

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